Format Thinking..

As this is a photography blog, with landscape as my choosing subject matter, it seems appropriate to draw attention to the fact that I keep noticing all these photographers that once used the mighty 10/8" View Camera are now to be seen with a Digital Hassleblad in there hands. Think of any big hitter; Burtyinsky, Soth, Misrach etc, etc. They all use them now.
But here's the thing. I am not againgst using such a fabulous (and crazily expensive) camera like a Hassleblad with its super sensor and lens more valuable than a diamond encrusted Rolex. Far from it, I would love to own such a beast. But what happened to the large format thought process. The thinking mans camera. We were once told that by using a large format camera the photographer had to slow down and be methodical. So what now? Does this mean photographers are not thinking about the image so much? I cannot help thinking the thought process must of changed, I mean, how could it not..

My other pondering question would also be; Why a Hassleblad. There are far more suitable cameras for outdoor photography (Alpa for example). My only guess is that a deal has been struck. A bit like the old ink jet HP printer nonsense (on here somewhere). With a far few photographers being given a nice big printer in exchange for a false promise (I know as I had the same thing happen to me). But that's another topic for really cold day when the camera won't work..

So could this be a false revelation within the photographic industry. I don't know. But one things for sure, the whole ethics of photography are changing, and not necessarily in a good way..

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