RANTAROONEY

I have said it before and I will say it again;
Digital is destroying all aspects of photography.
Ansel Adams once said that the future of photography looked wonderful and that Digital Photography would revolutionise the photographic medium. Little did Adams know that behind the gigantic Dye Bond print standards and quality would fall to the point where amateur and professional would blend into one big pixalated mess.

Lets take fashion photography as an example.

The make ups not quite right, the hair is a little tatty, the model is a little out of shape and is a little spotty, the lights a little harsh, the image is not quite sharp, theres creases in the background, the shoes are the wrong colour. But none of this matters because we are going to pay someone to make it look totally different and get what we want. We will pay the photographer the same as we did ten years ago because we need the money to pay for the retouching which has quadrupled the budget. Then we will take all the rights away from the photographer and do what we want with the images. Who cares about the quality, we can always make it more saturated and up the contrast so it looks better on peoples i Phones because even though we complain about the drop in magazine sales we still need to publish the magazine for free on the web because thats what everyone else does.

How about the family album;

I got a great shot of baby Jaden the other day on my phone. I printed it out on my little printer and put it in the album. The quality is not great but you can tell its him. (Fast forward twenty years). You were such a beautiful baby Jaden, I just wish I still had those baby pictures of you I took on my phone...

I made a point of mentioning photography which I do not personally do as doing so would just make my rant even longer. We live in a time of mass manufactured crap from some other countries that couldn't give a stuff what they pump out into the stratosphere. The word Quality does not seem to exist any more, be it in photography, in products, or even in life..