This segment from an interview with Gary Winograd seemed appropriate..

D: What do you look for?

W: I look at a photograph. What's going on? What's happening, photographically? If it's interesting, I try to understand why.

D: And how do you expect the viewer to respond to your photographs?

W: I have no expectations. None at all.

D: Well, what do you want to evoke?

W: I have no ideas on that subject. Two people could look at the same flowers and feel differently about them. Why not? I'm not making ads. I couldn't care less. Everybody's entitled to their own experience...