Its all about coffee.

Coffee, like photography, can be made in many different ways and comes in many different forms, with many different labels.
Instant coffee, like Digital Photography, can be quick and easy and looks the same as real coffee. But no matter how much you try, instant coffee will never be as good as ground coffee beans brewed in a pot. Brewing real coffee takes time. Its messy, expensive, and a lot of effort for one drink. But always worth it. Some people have only ever drank instant coffee and wouldn't even know what good coffee tastes like.
The only time I will drink instant coffee is when I have no other choice.

M. Doyle 2010