The very question I ask myself when looking at some photography, or maybe more accurately when starting to think about writing about some photography is “Is it interesting?” I’m sure a lot of people will think that’s possibly the most vague question to start out with, but it’s a very useful litmus test: Is it interesting? There’s a lot of photography that, frankly, is not very interesting at all; and when you are going to devote hours of your time writing about it, it better be interesting. 

More here from Conscientious Blog.